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Big Data for Dummies Big Data tries to efficiently manage the huge amount of information we produce. It is a very fashionable term now that can produce different sensations, curiosity, fear, uncertainty … According to what we are told is something that will change our habits and transform our lives, hopefully, in most cases for […]
By concept, marketing is synonymous with customer orientation. And it is precisely at this point that Marketing Intelligence (MI) puts special focus, developing new strategies in order to obtain a deeper knowledge of our customers.
Perhaps influenced these days in which our children start school, it occurs to me that the beginning of an elementary class could be perfectly: “To see children … Can things have internet?”. Surely as good digital natives that are, the vast majority would answer yes, and they would not be wrong. As we will see […]
