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Big-Data for Dummies

Big Data for Dummies Big Data tries to efficiently manage the huge amount of information we produce. It is a very fashionable term now that can produce different sensations, curiosity, fear, uncertainty … According to what we are told is something that will change our habits and transform our lives, hopefully, in most cases for […]

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Marketing Intelligence

By concept, marketing is synonymous with customer orientation. And it is precisely at this point that Marketing Intelligence (MI) puts special focus, developing new strategies in order to obtain a deeper knowledge of our customers.

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Internet of Things: Science fiction or reality?

Perhaps influenced these days in which our children start school, it occurs to me that the beginning of an elementary class could be perfectly: “To see children … Can things have internet?”. Surely as good digital natives that are, the vast majority would answer yes, and they would not be wrong. As we will see […]

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